Groucutt, Jonathan <br/><br/>
Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. 

 - London ; Sterling, VA : Kogan Page, 2004. 
 - xviii, 540 p: ill; 25 cm. 
<br/><br/><label>ISBN: </label>0749441143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 GRO