McDonald, Malcolm. <br/><br/>
Marketing plans : how to prepare them, how to use them / Malcolm H.BMcDonald.- 2nd ed. 

 - Oxford ; Boston : Butterworth-Heinemann, 1989 
 - ix, 337 p: ill; 25 cm. 
<br/><br/><label>ISBN: </label>0750601078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management  Marketing--Planning 
<br/><br/><label>Dewey Class. No.: </label>658.802 MCD