Assael, Henry <br/><br/>
Marketing management : strategy and action / Henry Assael 

 - Pws-Kent 
<br/><br/><label>ISBN: </label>0534047882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8 ASS