Fill, Chris <br/><br/>
Marketing communications : contexts, strategies, and applications / Chris Fill.- 4th ed 

 - New York : Pearson Education LTD, 2005. 
 - pcm. 
<br/><br/><label>ISBN: </label>0273687727 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802 FIL