TY  - BOOK
AU  - Kerin, Roger A.
TI  - Strategic marketing problems : cases and comments / Roger AKerin, Robert APeterson.- 10th ed
SN  - 0131230301
U1  - 658.802 KER 
CY  - Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.
KW  - Marketing--Decision making--Case studies Marketing--Management--Case studies
ER  -