TY  - BOOK
AU  - Cannon, Joseph P.
TI  - Basic marketing : a global-managerial approach / Joseph PCannon, William DPerreault, Jr., EJerome McCarthy.- 16th ed
SN  - 0071101101
U1  - 658.8 CAN 
CY  - Boston, Mass: McGraw-Hill, 2008
KW  - Marketing--Management
ER  -