Cannon, Joseph P. <br/><br/>
Basic marketing : a global-managerial approach / Joseph PCannon, William DPerreault, Jr., EJerome McCarthy.- 16th ed. 

 - Boston, Mass: McGraw-Hill, 2008 
 - pcm. 
<br/><br/><label>ISBN: </label>0071101101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 CAN