Marketing strategy : a decision-focused approach / Orville CWalker, Jr..[et al.]- 5th ed 

 - Boston : McGraw-Hill Irvin, c2006 
 - xx, 346 p: ill(some col.) ; 26 cm 
<br/><br/><label>ISBN: </label>0071116745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR