00668nam a2200169Ia 45000010006000000050017000060080041000230200018000640820015000821000028000972450125001252600039002503000032002896500066003219990017003879520094004041493220261006004635.0120911s9999    xx            000 0 und d  a9780071108522  a659.1 BEL   aBelch, George E.911972  aAdvertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed.  aBoston : McGraw-Hill Irwin, c2007.  axxvi, 820 p: colill; 29 cm.  aAdvertising Sales promotion Communication in marketing911032  c14932d14932  00104070aNUbNUd2012-09-11l0o659.1 BEL p14693r2013-04-08 00:00:00w2012-09-11yOS