TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed
SN  - 9780071108522
U1  - 659.1 BEL  
CY  - Boston : McGraw-Hill Irwin, c2007.
KW  - Advertising Sales promotion Communication in marketing
ER  -