Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch- 7th ed. 

 - Boston : McGraw-Hill Irwin, c2007. 
 - xxvi, 820 p: colill; 29 cm. 
<br/><br/><label>ISBN: </label>9780071108522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Sales promotion Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL