Reich, Allen Z. <br/><br/>
Marketing management for the hospitality industry : a strategic approach / Allen ZReich. 

 - New York : Wiley, c1997. 
 - xix, 530 p: ill; 25 cm. 
<br/><br/><label>ISBN: </label>0471310123  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688 REI