McDonald, Malcolm. <br/><br/>
Marketing plans : how to prepare them, how to use them / Malcolm McDonald- 5th ed 

 - Amsterdam ; Boston : Butterworth-Heinemann, 2002. 
 - xix, 630 p: ill; 25 cm. 
<br/><br/><label>ISBN: </label>0750656255  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management Marketing--Planning
<br/><br/><label>Dewey Class. No.: </label>658.802 McD