<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00615nam a2200217Ia 4500</leader>
  <controlfield tag="001">14850</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20261006004631.0</controlfield>
  <controlfield tag="008">120911s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0131984543</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">ddc</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.8 </subfield>
    <subfield code="b">ARM 2007</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Armstrong, Gary.</subfield>
    <subfield code="9">3942</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Marketing : </subfield>
    <subfield code="b">an introduction / </subfield>
    <subfield code="c">Gary Armstrong and Philip Kotler.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">8th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Upper Saddle River, N.J :</subfield>
    <subfield code="b">Pearson Prentice Hall, </subfield>
    <subfield code="c">c2006.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxx, 522, [68] p. : </subfield>
    <subfield code="b">col. ill. ; </subfield>
    <subfield code="c">28 cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Kotler, Philip.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">OS</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">14850</subfield>
    <subfield code="d">14850</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">NU</subfield>
    <subfield code="b">NU</subfield>
    <subfield code="d">2012-09-11</subfield>
    <subfield code="l">2</subfield>
    <subfield code="o">658.8 ARM</subfield>
    <subfield code="p">14648</subfield>
    <subfield code="r">2013-12-06 00:00:00</subfield>
    <subfield code="s">2013-11-14</subfield>
    <subfield code="w">2012-09-11</subfield>
    <subfield code="y">OS</subfield>
  </datafield>
</record>
