Marketing principles and best practices / K. Douglass Hoffman ... [et al.]. 

 - 3rd ed. 
 - Mason, Ohio : Thomson/South-Western, C2006.  Mason, OH : Thomson/South-Western, c2005. 
 - xl, 598 p. : col. ill. ; 28 cm. 
<br/><br/><label>ISBN: </label>0324225180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.