Marketing principles and best practices / K. Douglass Hoffman ... [et al.]. 

 - 3rd ed. 
 - Mason, Ohio : Thomson/South-Western, c2006.  Mason, Ohio : Thomson/South-Western, c2006. 
 - xlii, 598 p. : ill. ; 28 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.