TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing for hospitality and tourism / Philip Kotler, John T.Bowen, James C.Makens
CY  - Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
PB  - Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
KW  - Hospitality industry--Marketing. Tourism--Marketing
ER  -