Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / Philip Kotler, John T.Bowen, James C.Makens. 

 - 4th ed. 
 - Upper Saddle River, NJ : Pearson Prentice Hall, c2006.  Upper Saddle River, NJ : Pearson Prentice Hall, c2006. 
 - xxiv, 932 p.: col.ill.; 26 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing. Tourism--Marketing.