@book{14610,
	author = {Kotler, Philip.},
	title = {Marketing for hospitality and tourism / Philip Kotler, John T.Bowen, James C.Makens.},
	publisher = {Upper Saddle River, NJ : Pearson Prentice Hall, c2006.},
	address = {Upper Saddle River, NJ : Pearson Prentice Hall, c2006.},
	edition = {4th ed.}
}