Kinnear, Thomas C.,  <br/><br/>
Marketing research : an applied approach / Thomas CKinnear, James RTaylor. 

 - New York : McGraw-Hill, c1991. 
 - xxi, 856 p: ill(some col.), maps ; 25 cm. 
<br/><br/><label>ISBN: </label>0071009930 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research  Marketing--Management 
<br/><br/><label>Dewey Class. No.: </label>658.83 KIN