TY  - BOOK
AU  - Belch, George E(George Eugene)
TI  - Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch
SN  - 9780073101262
U1  - 659.1 BEL 
CY  - Boston : McGraw-Hill Irwin, c2007.
KW  - Advertising  Sales promotion  Communication in marketing
ER  -