00570nam a2200157Ia 4500 14527 20261006004615.0 120911s9999 xx 000 0 und d 9780073101262 659.1 BEL Belch, George E(George Eugene) 14730 Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch. Boston : McGraw-Hill Irwin, c2007. xxvi, 820 p: colill; 29 cm. Advertising Sales promotion Communication in marketing 11032 14527 14527 0 0 0 0 NU NU 2012-09-11 0 659.1 BEL 14472 2012-09-11 00:00:00 2012-09-11 OS