Belch, George E(George Eugene) <br/><br/>
Advertising and promotion : an integrated marketing communications perspective / George EBelch & Michael ABelch. 

 - Boston : McGraw-Hill Irwin, c2007. 
 - xxvi, 820 p: colill; 29 cm. 
<br/><br/><label>ISBN: </label>9780073101262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising  Sales promotion  Communication in marketing 
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL