LOVELOCK,CHRISTOPHER H <br/><br/>
PRODUCT PLUS : HOW PRODUCT + SERVICE = COMPETITIVE ADVANTAGE 

 - MCGRAW-HILL 
<br/><br/><label>ISBN: </label>0070387982 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER SERVICES   2. COMPETITION
<br/><br/><label>Dewey Class. No.: </label>658.812 LOV