Marketing for hospitality and tourism / Philip Kotler, John TBowen, James CMakens- 4th ed. 

 - Upper Saddle River, Nj : Pearson Prentice Hall, C2006. 
 - xxiv, 932 p: colill; 26 cm. 
<br/><br/><label>ISBN: </label>0132017733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hotels, taverns, etc.- marketing  2Motels -marketing
<br/><br/><label>Dewey Class. No.: </label>647.940988 KOT