TY  - BOOK
AU  - Cateora, Philip R.
TI  - International marketing / Philip RCateora, John LGraham.- 12th ed
SN  - 0072833718
U1  - 658.84 CAT 
CY  - Boston : McGraw-Hill/Irwin, c2005.
KW  - Export marketing International business enterprises
ER  -