Ferrell, O.C. <br/><br/>
Marketing strategy /  
O.C.Ferrell, Michael Hartline. 
 - 3rd ed. 
 - Mason, Ohio :   Thomson/South-Western,   c2005. 
 - xx, 628 p.:   ill.;   26 cm. 
<br/><br/><label>ISBN: </label>0324201400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.