Oelkers, Dotty Boen. <br/><br/>
Travel and tourism marketing / Dotty Boen Oelkers. 

 - Mason, OH : Thomson/South-Western, c2007.  Mason, OH : Thomson/South-Western, c2007. 
 - ix, 311 p. : col. ill. ; 28 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Travel -- Marketing -- Study and teaching.   Tourism -- Marketing -- Study and teaching.