Belch, George E. <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective /  
George E. Belch & Michael A. Belch.  
 - 7th ed. 
 - Boston :   Mcgraw-Hill Irwin,  c2007. 
 - xxvi, 820 p. :   col. ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780071108522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.   <br/>Sales promotion.  <br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL