McDaniel , Carl <br/><br/>
Marketing essentials /  Carl McDaniel, Charles W. Lamb, JR , Joseph F. Hair, Jr .- 5th ed. 

 - Australia : Thomson/South-Western, 2007. 
 - xxiii, 544 p. ; 25 cm. 
<br/><br/><label>ISBN: </label>0324366078 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MCD