Armstrong, Gary  <br/><br/>
Marketing : an introduction / Gary Armstrong & Phil Kotler. - 8th ed.  

 - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. 
 - p. cm. 
<br/><br/><label>ISBN: </label>0131984543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 ARM