Johansson, Johny K. <br/><br/>
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. -  4th ed.  

 - Boston : McGraw-Hill Irwin, c2006. 
 - xvi, 647 p. : ill. ; 29 cm. 
<br/><br/><label>ISBN: </label>0017244549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.   Export marketing--Management.  
<br/><br/><label>Dewey Class. No.: </label>658.84 JOH