Hair, Joseph F.. <br/><br/>
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.- 3rd. Ed. 

 - Boston, Mass. : McGraw-Hill/Irwin, c2006. 
 - xxvii, 700 p. col. ill. 26 cm. 
<br/><br/><label>ISBN: </label>9780071115926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 HAI