TY  - BOOK
TI  - Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed
SN  - 9780132017732, 0132017733
U1  - 647.940988 KOT 
CY  - Upper Saddle River, Nj : Pearson Prentice Hall, C2006.
KW  - Hotel,taverns,etc.-marketing  2. Motels-marketing
ER  -