Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. 

 - Upper Saddle River, Nj : Pearson Prentice Hall, C2006. 
 - xxiv, 932 p. : col. ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>9780132017732, 0132017733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hotel,taverns,etc.-marketing  2. Motels-marketing
<br/><br/><label>Dewey Class. No.: </label>647.940988 KOT