Bove�e, Courtland L. Marketing / Courtland LBove�e, Michael JHouston, John VThill - New York : McGraw-Hill, c1995. - 1 v(various pagings) : colill., colmaps ; 29 cm. ISBN: 0070068798 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 BOV