Wimmer, Roger D. <br/><br/>
Mass media research : an introduction / Roger D.Wimmer, Joseph R. Dominick. 

 - 3rd ed. 
 - Belmont, Calif. : Wadsworth Pub. Co., c1991. 
 - xv, 478 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>0534139620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Research.
<br/><br/><label>Dewey Class. No.: </label>302.23072 WIM