Perreault, William D. <br/><br/>
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 

 - 17th ed. 
 - Boston : McGraw-Hill Irwin, c2009. 
 - xxxvii, 758 [34] p. : col. ill. ; 29 cm. 
<br/><br/><label>ISBN: </label>9780071281041 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 PER