TY  - BOOK
AU  - Pike, Steven. 
TI  - Destination marketing : an integrated marketing communication approach / Steven Pike
SN  - 0750686499 (pbk.)  9780750686495 (pbk.) 
U1  - 338.4791 PIK 
CY  - Amsterdam : Elsevier/Butterworth-Heinemann, 2008.
KW  - Place marketing.   Tourism -- Marketing.
ER  -