Pike, Steven.  <br/><br/>
Destination marketing : an integrated marketing communication approach / Steven Pike. 

 - Amsterdam : Elsevier/Butterworth-Heinemann, 2008. 
 - xv, 406 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>0750686499 (pbk.)  9780750686495 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Place marketing.   Tourism -- Marketing.  
<br/><br/><label>Dewey Class. No.: </label>338.4791 PIK