TY  - BOOK
AU  - Cravens, David W.
TI  - Strategic marketing / David WCravens, Nigel FPiercy.- 8th ed
SN  - 0072966343
U1  - 658.8 CRA 
CY  - Boston, Mass: McGraw-Hill, c2006.
KW  - Marketing--Decision making Marketing--Management Marketing--Management--Case studies
ER  -