Cravens, David W. <br/><br/>
Strategic marketing / David WCravens, Nigel FPiercy.- 8th ed 

 - Boston, Mass: McGraw-Hill, c2006. 
 - xvii, 726 p: ill; 26 cm 
<br/><br/><label>ISBN: </label>0072966343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making Marketing--Management Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 CRA