TY - BOOK AU - Rugman,Alan M {Et. Al.} TI - International business : firm and enviromment / Alan M. Rugman SN - 007Y665648 U1 - 658.049 RUG CY - MCGRAW HILL KW - International business enterprises --Management. Strategic planning. Intercultural communication. Diversity in the workplace --Management. Industrial management. International business enterprises --Management --Case studies. ER -