Kotler, Philip <br/><br/>
Principles of marketing / Philip Kotler, Gary Armstrong.  

 - 13th ed. (Global edition)  
 - Upper Saddle River, N.J. : Prentice Hall, c2010.  
 - 1 v. (various pagings) : ill. (chiefly col.) ; 29 cm.  
<br/><br/><label>ISBN: </label>9780137006694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT