00474nam a2200157Ia 4500001000500000005001700005008004100022020001500063082001600078100002300094245005700117250001200174260004000186300003300226650005700259121920261006003521.0120911s9999    xx            000 0 und d  a0534097804  a659.132 JEW  aJewler, A. Jerome.  aCreative strategy in advertising / A. Jerome Jewler.  a3rd ed.  aBelmont, Calif. : Wadsworth, c1989.  axiii, 370 p. : ill. ; 24 cm.  aAdvertising copy , Advertising layout and typography