Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising / A. Jerome Jewler. 

 - 3rd ed. 
 - Belmont, Calif. : Wadsworth, c1989. 
 - xiii, 370 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>0534097804 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy , Advertising layout and typography
<br/><br/><label>Dewey Class. No.: </label>659.132 JEW