Baker, Michael John. <br/><br/>
Product strategy and management / Michael Baker and Susan Hart.- 2nd ed. 

 - Harlow, England ; New York : FT Prentice Hall, 2007. 
 - xviii, 541 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>9780273694502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.  New products --Management --Case studies. 
<br/><br/><label>Dewey Class. No.: </label>658.56 BAK