Chisnall, Peter M.   <br/><br/>
Marketing research / Peter Chisnall. - 7th ed. 

 - 7e 
 - London : McGraw-Hill, 2005 [i.e. 2004] 
 - xii, 544 p. :  ill. ;  24 cm.  
<br/><br/><label>ISBN: </label>0077108124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 CHI