Aaker, David A. <br/><br/>
Strategic market management / David A. Aaker. - 7th ed. 

 - 7e 
 - New York : Wiley, c2005 
 - xii, 356 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>0471659037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 AAK