TY  - BOOK
AU  - Hartley, Robert F
TI  - Marketing mistakes and successes / Robert F. Hartley.- 9th ed
SN  - 0471446386 
U1  - 658.800973 HAR 
CY  - Hoboken, NJ : Wiley, c2004.
KW  - Marketing--United States--Case studies
ER  -